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Apple's Updated Age Rating System

Apple has introduced an updated age rating system with new required questions that all developers with live apps on the App Store must complete by January 31, 2026.

In This Article

Overview

What's Changed

Why This Matters

Step-By-Step Instructions

Timeline

FAQs

 

Overview

Apple's age rating system has been expanded to provide more precise content ratings and help users find age-appropriate apps. The updated system includes new rating categories and additional questions about your app's content.

What's Changed

New Rating Categories

Apple has added three new age rating options:

  • 4+ (existing)
  • 9+ (existing)
  • 13+ (new)
  • 16+ (new)
  • 18+ (new)

New Required Questions

All developers must now answer additional questions covering:

  • In-app controls - What user controls are available in your app
  • Capabilities - Technical features and functionalities
  • Medical or wellness topics - Health-related content or advice
  • Violent themes - Any violent content in your app or game

Automatic Updates

Your existing app ratings have already been automatically updated to work with the new system. However, you must answer the new questions to continue submitting app updates.

Why This Matters

  • Continued app updates: You must complete these questions to avoid interruptions when submitting app updates
  • Accurate content ratings: Helps Apple assign appropriate age ratings based on your app's actual content
  • Regional compliance: Age ratings may vary by country based on local standards
  • User safety: Helps parents and users find age-appropriate content

Step-by-Step Instructions

Step 1: Create a New App Version (Passion.io)

  1. Log in to Passion.io
  2. Click "Submit for Review"
  3. Wait approximately 1 hour for the new version to generate

Step 2: Answer New Questions (App Store Connect)

Screenshot 2025-07-28 at 8.43.29 PM

  1. Log in to App Store Connect
  2. Select your app
  3. Navigate to General > App Information > Age Ratings
  4. Click "Edit" next to "Your Age Ratings"
  5. Complete all unanswered sections
  6. Review our recommended responses below

Note: These are general recommendations. Answer based on your specific app's content and features.

Step 3: Submit Your Update (App Store Connect)

Screenshot 2025-07-28 at 8.51.19 PM

  1. Go to the Distribution tab
  2. Select your new build version (created in Step 1)
  3. Click "Save" and "Add for Review"
  4. Click "Submit for Review"

Submit a new version

    Timeline

    Deadline: January 31, 2026

    We recommend completing this process as soon as possible to avoid any last-minute issues.

     

    FAQs

    I don't see the new questions in App Store Connect

    You need to create a new app version first (Step 1). The new questions only appear when there's a new build available.

    My app build isn't showing up

    Wait the full hour for the build to generate in Passion.io before checking App Store Connect.

    I'm not sure how to answer a specific question
             Visit Apple's official age ratings documentation