Most successful niches and markets
It does not matter what industry or niche you are in to become successful. Passion.io works across niches.
If you are a beginner, the more specific the niche, the likelier you will succeed. For example, launching a generic health and fitness app won't work, but if you niche down by geography, demographics, or subcategories is a good idea. You will have little competition and are the expert and authority in your niche.
- Good: 7min Hatha yoga routines for busy mums in menopause
- Bad: Fitness workouts for everyone
What to build
- A native app on iOS and Android to (1) deliver a superior customer experience, (2) create an asset over the next years that allows you to sell products for money instead of time, (3) mobile-first business functionality, ie. manage your business, content, user, payments on-the-go.
- You will generate leads through shareable mobile-first web lead magnets with passion.page
- You will monetize with mobile-first web checkouts that allow you to get your revenue right away
- You will deliver your offer via your native app. Your app becomes the hub in your pocket to nurture, engage, and sell going forward
What to offer incl. pricing
This depends on if you have an audience and existing content.
If you have no audience and no content:
- Great! We recommend starting by impacting 5-10 people in your network over the next 6 weeks. By doing that, you will build market-product-fit and start productizing the value you provide into courses, libraries, trackers and/or exclusive communities/groups.
- You can submit your app to the stores before you create course content. Your app content will expand over the next few years. This is just the first step like creating an Instagram account.
- You will communicate and work with your 5-10 clients 1:1 via your app. We recommend weekly check-ins, personal 1:1 feedback, and creating accountability. Over these 6 weeks, your job is to identify what provides value to your clients and how you can automate with text/images/videos for your next iteration.
- Let’s start selling: Put your best piece of advice in a lesson. Send this out to your network. You can create a short survey. Then schedule calls to sell your prospects into a coaching offer
- Do NOT price the coaching offer below $100. Ideally, sell north of $300, eg. $499 or even $1000-$10.000.
If you have an existing audience and want to use existing content or it’s very easy for you to create content:
- Great! We recommend setting up your community first and hype them up about your soon-to-be-launched challenge, course, or library. You can also launch a cohort-based offer where you take your customers through your offer at the same time. This will create more accountability, This higher perceived value will allow you to charge higher prices and also redo the offer over and over again.
- You can submit your app to the stores before you create course content. Your app will expand over the next few years. This is just the first step like creating an Instagram account.
- With Passion.io. Get control over your audience away from the platforms and convert them into your app. Use the power of push notifications to engage and hype them about your upcoming launch
- Create your welcome section of the app.
- Start engaging with your first users. Stay close to them to identify relevant content for them
- To monetize, you have different options: You sell a low-ticket IAP offer for $10-30/month, fully automated. If you want to sell cohort-based offers, then charge $100-$500. If you want to start with high-ticket coaching, add some free content and use the app to generate leads for a coaching offer that should cost $500-$50000.
- Once you made your first income, don’t forget to upsell your biggest fans into 3-/4-/5-fig price point exclusive communities / access to you (check success stories: Savannah Bohlin: $22/mo basic access, $2222 VIP access)
- Reflect on one single and simple thing that will wow prospects and create great value for them
- Create it inside your app and share the deep link in your promotion efforts
- DON’T sell via IAP, unless you have an existing audience and content.
- As you will generate the customers, sell outside the app through mobile-first web checkouts to avoid app store commissions and get your payouts right away
- Don’t waste your time:
Try to come up with a clear and structured idea keeping in mind your audience's needs and limitations.
If your audience is 50+ you do not want to make navigating the app too complicated and putting too much content from the start - so on your sales page for instance.
Use language that is clear to your audience.
- Stay Consistent:
For the appealing look of your app make sure you use consistent colors and patterns across the app (or even other social media platforms) keeping your app looking on-brand and professional.
- Are you stuck on copywriting?
Using AI is a great way to create content for your app, you can brainstorm ideas on how to best transmit the message you want in the way you want. ChatGPT or different tools will help a lot to get unstuck very easily!
- I AM NOT A DESIGNER!
Canva is a great tool that offers templates and AI assistance to create images and designs for your brand. You can easily pick the templates and modify them using a user-friendly dashboard and its functions. You can create phone mockups, screenshots, thumbnails, course covers, images and videos to create the most appealing app in a very little time.
You can enhance your designs with AI, use plenty of free stock images and video content that canva offers etc.
You can also use AI tools themself for more unique pieces. Most popular one is midjourney (it is not free anymore)
- I don’t have enough pictures!
You don’t have to go and have 43943289 photoshoots of all the things and/or yourself at once. It takes time. You can use free stock images as mentioned before canva has a great selection of them but if you did not find what you were looking for - you can use pexels.com to get the images that can represent your brand most adequately. Remember your app is editable in case you ever want to swap those.