Competing for keywords and traffic on the app stores isn’t easy. Every app is vying for the eyes of the app store users, and competition at the top of the rankings can be fierce.
To complicate matters, there are a myriad of different ASO tools and paid platforms that give your competition a competitive edge when optimizing their apps.
Luckily, these same platforms are available to you, and what’s even better is that many of them are free.
Below is a list of ASO platforms and tools to help you succeed in the app store.
Note: Some of the platforms listed below have paid options. We have selected these recommendations based on the free tools that each platform offers.
AppAnnie
AppAnnie is the go-to ASO platform for many app marketers. Its free version shows app analytics and stores statistics for free.
Their analytics let you track app performance (downloads, usage, and revenue) across app stores, while their store stats will help you analyze your app’s keywords, rankings, ratings, and reviews.
Apptweak
https://www.apptweak.com/free-aso-tools/keyword-auto-suggestions
Apptweak has a completely free keyword suggestion tool. You can use the search fields on the website to put in a phrase or word, which will return with keyword suggestions you can research.
AppKeywords.net
AppKeywords.net is another tool similar to Apptweaks keyword suggestion tool. You can use the search bar to research keywords relevant to your app’s niche.
SearchMan
SearchMan lets you check your app’s visibility and discoverability, track its rankings, and examine your competitors. If you want free access to app market research, Search Man has data for both iOS and Android. This data covers 4 million apps and 1.5 million keywords.
App Radar
App Radar gives you a full dashboard of tools and metrics to analyze your app’s performance. While some of the features are hidden behind a subscription, the free version still offers a lot of value.
App Radar will give you basic competitor analysis, track keywords you want to monitor, and provide your app metrics, among other things.