App stores are crowded, making it challenging to stand out and increase sales. Listing your app isn't enough; you should promote it across various sales channels. Here are eight tips to boost your app sales.
IN THIS ARTICLE
1. Use your organic reach
2. Ask influencers for help
3. Email your followers
4. Get your app on other people’s blogs
5. SEO
6. ASO
7. Apple Search Ads
8. Paid Marketing
1. Use your organic reach
When you launch your app, make sure you share it with your friends and family on Facebook, Instagram, and anywhere else you have an active following. You should also ask good friends to share your app with their networks. That’ll boost your organic reach even further.
2. Ask influencers for help
Who are the big influencers in your space? Who is respected in your niche and has a large following? You can message them and ask them to share your product. They might do it for free or for a fee. You could work out a revenue share based on their profits, or you could give them your app for free. Leveraging influencers will get your app in front of even more people.
3. Email your followers
If you have an existing business, you can use your client mailing list to promote your app. Sending a sales email is a great way to get some sign-ups.
If you are feeling extra bold, you can create an email campaign for your app’s launch. By sending out several emails in the build-up to the release of your app, you can create hype around your product, which will help it sell.
4. Get your app on other people’s blogs
There are hundreds of app bloggers out there. Find the people who write about your type of app and ask them to review it. They could also do an advertorial about your app and interview you as the app creator. If you use this tactic, make sure the blog owner links back to your app so people can find it.
5. SEO
SEO stands for search engine optimization. It is a marketing strategy that attracts visitors to a website using content, such as articles, blogs, podcasts, or videos. SEO aims to create content that answers a question people are searching for on Google.
When your site has an answer, lots of people are looking for it, and you’ll see that you get lots of traffic to your website. You can turn this traffic into customers using a Call To Action in your blog pages to send people to a sales page.
2 points on SEO:
- You need your website to do SEO - you won’t be able to do SEO on your Passion.io PWA.
- SEO is a very long-term project - You need to write content that regularly answers your customers' questions. To see success from SEO, you need to commit 9 - 12 months.
6. ASO
This stands for app store optimization. It is similar to SEO but only applies to the app stores. To do ASO, you must ensure that your app's description, title, and other areas include search words for which you’d like your app to be found.
You can read our guide to ASO here: App Store Optimization.
7. Apple Search Ads
These are paid-for adverts in the Apple app store. They will appear at the top of the app store’s search results page when a user is looking for something similar to your app.
You can read our guide to Apple Search Ads here: Apple Search Ads.
8. Paid Marketing
This is a catch-all term for any advert paid for. These can be Facebook ads, Google Ad word ads, or even TikTok ads. To use this type of paid marketing, you’ll need to create an ad image or video and write a description of the ad.