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How to set up your iOS App

Follow these steps to submit your App to the Apple App Store.

In This Article

App Store submission is available on certain plans. If you don't see this option, check our pricing page.

Before You Begin

You need an Apple Developer account in your own name or your company's. Set it up on Apple's website before anything else.  Apple verifies new developers, which can take days. Start this early.

👉 Enroll in the Apple Developer Program

Apple charges $99/year. After payment, confirmation arrives within 24–48 hours.

Kick Off the iOS Setup

  1. Log in to Passion Studio and go to Publish (under Assistant).
  2. Select Apple App Store.
  3. Review any issues flagged before you continue — for example, if default content is still showing in your app.
  4. Confirm you've completed the Product Setup Checklist.
  5. Click Create My Mobile App.
  6. When asked how to connect your Apple Developer account, select Manually Connect.

Manually Connect takes up to 60 minutes and requires technical familiarity. If you'd prefer guided help, choose Do it with me to connect with a Passion expert on a call.


Grant Access to Passion.io

From App Store Connect, invite Passion as an Admin so we can manage your submission.

  1. Go to App Store Connect → Users and Access.
  2. Click the + button to add a new user.
  3. Enter the following:
    • First Name: Passion
    • Last Name: Passion
    • Email: fastlane11@passion.io
  4. Set the Role to Admin — all roles and access will be selected automatically.
  5. Click Invite.

Connect Your Apple Developer Account

Passion Studio needs several keys from your Apple account to submit and manage your app on your behalf.

You'll need:

  • iOS Team ID and Team Name
  • iOS Key ID and iOS Secret
  • iOS IAP API Key and IAP API Key ID
  • Issuer ID, API Key ID, and API Key

Make sure you've submitted the form from Step 2 before continuing.

Get your Team ID and Team Name

  1. Log in to your Apple Developer Account.
  2. Scroll to Membership details to find your Team ID.
    • Individual accounts: Team Name is your account name.
    • Organization accounts: Team Name is under Membership details → Entity name.

Register your Bundle ID

  1. In Passion Studio, go to Publish → Apple App Store and copy your iOS Bundle ID.
  2. In your Apple Developer Account, go to Certificates, Identifiers & Profiles → Identifiers.
  3. Click +, select App IDs, click Continue, then select App and click Continue.
  4. In the Bundle ID field, paste your iOS Bundle ID. In Description, paste the last part of the Bundle ID (the part after the final dot).
  5. Scroll to Capabilities and enable: Access Wi-Fi Information, Associated Domains, Push Notifications (with Broadcast Capability), and Sign In with Apple.
  6. Click Save, then Register.

Create your Push Notification key

  1. Go to Keys and click Create a Key (or the + sign).
  2. Name the key anything you like.
  3. Enable Apple Push Notifications service (APNs) and click Configure beside it.
  4. Set the environment to Sandbox & Production — this is important.
  5. Click Save, then Continue, then Register.
  6. Enable Sign in with Apple, click Configure, select your Bundle ID as the identifier, then Save.
  7. On the Key Registration screen, click Continue then Register.
  8. Download the key file and save its location. Copy the Key ID — you'll need it shortly.

Upload to Passion Studio

  1. In Passion Studio, go to Publish → Apple App Store.
  2. Paste your iOS Team ID and iOS Team Name.
  3. In the iOS Secret field, upload the key file you downloaded.
  4. Paste the Key ID into the iOS Key ID field.
  5. Fill out this form to confirm the key upload.

Generate your In-App Purchase key

  1. In App Store Connect, go to Users and Access → Integrations → In-App Purchase.
  2. Click Generate In-App Purchase Key.
  3. Name it IAP Passion and click Generate.
  4. Download the key and copy the Key ID.
  5. Back in Passion Studio (Publish → Apple App Store), upload the key to IAP API Key and paste the Key ID into IAP API Key ID.

Generate your App Store Connect API key

  1. In App Store Connect, go to Users and Access → Integrations → App Store Connect API.
  2. Click Request Access, scroll down, mark the checkbox, and click Submit.
  3. Enter passion as the name, set the role to Admin, and click Generate.
  4. Download the API Key and copy the Key ID and Issuer ID.

The App Store Connect API Key ID is different from the IAP API Key ID.

  1. In Passion Studio (Publish → Apple App Store), upload the API Key to the API Key field (format starts with AuthKey), paste the Key ID into API Key ID, and paste the Issuer ID into API Issuer ID.
  2. Click Connect Account.
  3. Fill out this form to confirm the connection.

Create Your App

  1. Log in to your Apple Developer Account and go to App Store Connect → Apps.
  2. Click Add Apps or the + button.
  3. Fill in the following:
    • Platform: iOS
    • Name: your app name
    • Primary Language: English (U.S.)
    • Bundle ID: select from the dropdown
    • SKU: paste your iOS Bundle ID from Passion Studio
    • User Access: Full Access
  4. Confirm the Bundle ID and SKU match, then click Create. (The App Shell takes 5–10 minutes to build.)
  5. Once created, return to Passion Studio and click I Have Created My App.

Set Up Your App Details

Fill in the following fields in Passion Studio under Publish → Apple App Store:

  • App Name — the name shown in the App Store
  • App Icon — 1024×1024px recommended
  • App Description — minimum 50 words; mention your offers but don't include prices
  • Promotional Text — a summary of your app description
  • App Subtitle — a short description
  • App Store Category — choose what fits your app
  • App Keywords — helps with search visibility
  • Support URL — you can use https://passion.io/
  • Marketing URL — your web app URL
  • Privacy Policy URL — use the Passion Privacy Policy
  • Screenshot Builder — enable this so store screenshots are generated automatically

For more detail on each field, see How to Update App Details.

Prepare for Submission

⚠️ Don't skip this step. Submitting without completing it will cause rejections and delays.

Complete all the steps in Preparing the Apple App for Submission before clicking Submit.

Submit for Apple Review

  1. Read What Do I Need to Do Before I Submit My App? first.
  2. In Passion Studio, go to Publish → Apple App Store and click Submit For Review.
  3. A confirmation screen will appear — once confirmed, you won't be able to make changes until the app is live.

Tracking Review

The status moves through: Building → Submitted → In review → Live.

If you see Action required, the panel tells you what Apple needs. Fix that specific item and resubmit — Apple reviews the full app each time, so bundle fixes rather than submitting repeatedly.

Apple reviews typically take 7 days or more. Once approved, your app may take up to 24–48 hours to appear in the App Store.

If something went wrong with your submission, see How to Resolve Apple App Rejections.