🔜 Drip content by specific date

Table of Contents

1. Overview
2. Setting Up Calendar Date Drip
3. Hiding Titles Until Release
4. The User Experience
5. Best Practices
6. FAQs

1. Overview

Passion.io offers multiple ways to schedule your content release:

1. Days After Access: Release content a specific number of days after a user gains access (e.g., 7 days after joining). Learn more.
2. Calendar Date: : Release content on a specific calendar date (e.g., December 25, 2025)

With Specific Date Drip, you can:

• Coordinate content drops with marketing campaigns
• Schedule seasonal or holiday-specific content
• Create anticipation with content that unlocks on specific dates
• Pre-plan your entire content calendar

With both options, you can also pick to:

• Show lesson title: Option to hide the actual lesson title until content is released

2. Setting Up Specific Date Drip

1. Navigate to your lesson
2. Tap "Drip" (or "Edit drip" for existing drip)
3. Select the "Show lesson title" option
4. Tap the date field to open the calendar
5. Select your desired release date (Note: you cannot select dates in the past)
6. If desired, toggle "Hide title" ON
7. Tap "Save" to apply settings

3. Hiding Titles Until Release

1. Follow steps to set up either Calendar Date or Days After Access drip
2. Leave the "Show lesson title" option OFF (it's off by deafult)
3. Tap "Save" to apply settings

When this option is disabled, subscribers will see "Unlocking soon" instead of your actual lesson title until the content unlocks.

4. The User Experience

Here's how subscribers experience dripped content:

• Locked Content: Displays a countdown timer showing when content will be available
  • Show lesson title: If enabled, users will see the full lesson title before the release

 

6. Best Practices

For Fitness Coaches

• Schedule workouts to drop on Monday when motivation is highest
• Create weekly routines with predictable release schedules

For Cooking Instructors

• Release meal prep content on Thursdays or Fridays before weekend shopping
• Schedule seasonal recipe collections to align with ingredient availability
• Hide titles to create excitement about special recipe releases

For Mindfulness Teachers

• Release meditation content at optimal times of week
• Schedule special practices to align with moon phases or traditional dates
• Create consistency with regular, predictable content drops

General Best Practices

• Be consistent with your release schedule to build user habits
• Use clear, action-oriented language in push notifications
• Use hidden titles sparingly to maintain interest and curiosity

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7. FAQs

Can I mix "days after access" and "specific date" drip within the same section?

While possible, we don't recommend it as the system cannot compare these different drip types to ensure proper sequencing.

Can I reorder content that has drip settings applied?

No, content with drip settings cannot be reordered. You'll notice these items appear with a "Cannot reorder drip content" legend. To reorder these items, you'll first need to remove their drip settings, reorder them, and then reapply drip settings as desired.

What happens if I need to edit drip settings after saving?

You can edit any aspect of drip settings by tapping "Edit drip." If you exit without saving changes, you'll be prompted to save or discard them.

How do I upgrade to access all drip content features?

To upgrade to a plan with Advanced Drip features, go to More > Account Settings.

Can I schedule content to release at a specific time of day?

Currently, content scheduled for a specific date releases at midnight in the subscriber's local time zone.