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How to Set Up Drip Content

Keep your users engaged by releasing content gradually.  Drip content allows you to automatically unlock lessons for your clients based on intervals from the date they purchase your product. This keeps users focused, encourages progress, and reduces refund requests.

In This Article

What is Drip Content?

Benefits of Drip Content

How to Set Up Drip Content

Frequently Asked Questions (FAQs)

 

What is Drip Content?

Drip content is a scheduling feature that automatically releases lessons or sequences to subscribers over time. Instead of giving access to everything at once, you control when each piece of content becomes available.

 

You cannot currently unlock content based on user actions (like completing a lesson or submitting a Typeform); it’s only triggered by days after purchase.

 

 

Benefits of Drip Content

Reduce "Download & Refund"
By releasing content gradually, you prevent subscribers from downloading all materials at once and immediately requesting refunds.

Pre-sell and Schedule
You can sell your program before creating all the content and gradually release lessons over time, keeping users engaged.

Advance Content Creation
Prepare your lessons in advance so you can focus on marketing, community engagement, or other business tasks.

Engage and Retain Subscribers
Regularly releasing new lessons encourages users to stay active and continue learning.

Progression Stacking
Organize content from easy to advanced, helping clients progress in a structured way.

 

Drip will not apply to content connected to the Default Access Plan.

 

How to Set Up Drip Content

  1. Go to the course that contains the lesson you want to drip.

  2. Tap and hold the lesson, or click the three dots next to it.

  3. Tap Drip.

  4. Enter the number of days after purchase that the lesson should become available.

  5. Tap Save.

To remove or edit drip settings, follow the same steps.

From the user’s perspective, dripped lessons will be hidden, with a countdown indicating when the content will become available.

  • Can I drip content on a specific date? Yes — this is available on Scale, Expand, and Passion Plus plans (and legacy Growth/Ultimate plans). For details, see our article on dripping by specific date.

  • Time zones: Drips are based on the client’s purchase date and location. Content becomes available 00:00 GMT