---
title: Customize Funnel Colors and Theme
description: Make your funnel perfectly on-brand. Step-by-step guide to customizing colors, gradients, backgrounds, and call-to-action buttons in Passion Funnels.
---

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September 4, 2025

# Customize Funnel Colors and Theme

## Change your funnel's colors to match your brand and create a professional look.

### **IN THIS ARTICLE**

> - [What You Can Customize](https://help.passion.io/hc/en-us/how-to-customize-your-funnel-colors-and-theme#customize)
> - [Access Theme Settings](https://help.passion.io/hc/en-us/how-to-customize-your-funnel-colors-and-theme#theme)
> - [Change Colors](https://help.passion.io/hc/en-us/how-to-customize-your-funnel-colors-and-theme#change-colors)
> - [Preview Your Changes](https://help.passion.io/hc/en-us/how-to-customize-your-funnel-colors-and-theme#preview-changes)
> - [Frequently Asked Questions](https://help.passion.io/hc/en-us/how-to-customize-your-funnel-colors-and-theme#faqs)

Make your funnel match your brand by customizing colors for backgrounds, text, buttons, and other visual elements.

[🎨 How to Change Funnel Colors - Watch Video](https://www.loom.com/share/8bdf38a628494dada931c9e9a4b3b6fc) [![](https://cdn.loom.com/sessions/thumbnails/8bdf38a628494dada931c9e9a4b3b6fc-57ba3646b890d6ca-full-play.gif)](https://www.loom.com/share/8bdf38a628494dada931c9e9a4b3b6fc)

Note: Theme is now easily accessible directly from the funnel editor, not buried under Settings.

### What You Can Customize

You can change colors for every visual element in your funnel:

- **Background colors** for cards
- **Text colors**
- **Button colors** for call-to-action buttons
- **Gradient backgrounds** for a modern look

![Screenshot 2025-09-04 at 4.50.25 PM](https://help.passion.io/hs-fs/hubfs/Screenshot%202025-09-04%20at%204.50.25%20PM.png?width=500&height=549&name=Screenshot%202025-09-04%20at%204.50.25%20PM.png)

### Access Theme Settings

Get to your funnel's color customization options.

1. Open your funnel in the editor
2. Click **Theme**
3. The color customization panel opens

### Change Colors

Choose colors using hex codes or the visual color picker.

#### Method 1: Enter Color Codes

If you know your brand's exact colors:

1. Click on the color you want to change
2. Enter your hex code (like `#FF5733`)
3. The color updates automatically
4. Click save

#### Method 2: Use the Color Picker

If you don't know color codes:

1. Click on the color you want to change
2. Use the visual picker to explore colors
3. Click and drag to find the perfect shade
4. The color updates as you move the picker
5. Click save

#### Create Button Gradients

Make your call-to-action buttons more eye-catching:

1. Select your button color setting
2. Choose your first color (starting color)
3. Add a second color for the gradient end
4. Click save

### Preview Your Changes

Test your colors before publishing.

1. Make your color changes in the theme panel
2. Check the instant preview as you work
3. Click **Save Changes** when you're satisfied
4. Use **Preview** to see the full funnel experience

#### What to Check

- **Text readability** - make sure text is easy to read on backgrounds
- **Button visibility** - ensure buttons stand out and look clickable
- **Overall appearance** - check that colors work well together

### Frequently Asked Questions

##### **Do I need to know color codes to customize my funnel?**

No, you can use the visual color picker to choose colors without knowing any codes. However, if you have specific brand colors with hex codes, entering them directly ensures exact matches.

##### **Can I save my brand colors to reuse in other funnels?**

You'll need to apply your brand colors to each new funnel manually. Save your hex codes somewhere to make this faster for future funnels.

##### **What if my text is hard to read after changing colors?**

Make sure there's enough contrast between your text and background colors. Dark text works best on light backgrounds, and light text works best on dark backgrounds.

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