The Social Hacking method

In This Article 

What is Social Hacking

The Social Hacking Process

Why It Works

What Is Social Hacking?

Social hacking is an approach for finding and connecting with potential clients who are already interested in your field. Rather than trying to "beat the algorithm" with perfect content ("the old way"), social hacking focuses on having meaningful conversations with people who are likely to need your app.

The Social Hacking Process (Step-by-Step)

1. Identify Your Dream Customers' Influencers

Ask yourself: "Who are my ideal customers currently following online?"

2. Find Engaged Prospects

• Visit these influencers' profiles
• Check comments on their recent posts
• Identify active commenters who are clearly engaged fans
• These are your highest-quality prospects out of those 5+ billion social media users

3. Send the "Magic Question" via Direct Message

Dan's exact formula:

For example: "Can I ask for your advice on something? I'm creating some videos to help wedding photographers when it comes to filling your calendar. What's your biggest challenge?"

4. Respond With Helpful Advice

When they reply with their challenge, provide genuine value with a helpful tip.

5. Wait for the "Sales Window"

They'll typically ask what you do or how you help people - this is when you introduce your app.

Why Social Hacking Works

Social hacking works because:

1. People love giving advice
2. You remain positioned as an expert, despite asking for input
3. It doesn't feel "salesy" (unlike most outreach)
4. It creates conversations about customers' goals and challenges
5. Customers ask about your solution rather than you pushing it

Social hacking is all about quality connections rather than quantity. By focusing your time on people who already care about your topic, you can build your app business without the exhaustion of traditional social media marketing.