The Social Hacking method

Attract app users without endless social media work

There's a simple strategy called "social hacking" that helps coaches and creators attract users to their apps without spending hours on social media or paying for expensive ads.

With 5.24 billion people on social media daily, you only need to attract a tiny fraction to build a profitable app business.

What Is Social Hacking?

Social hacking is an approach for finding and connecting with potential clients who are already interested in your field. Rather than trying to "beat the algorithm" with perfect content ("the old way"), social hacking focuses on having meaningful conversations with people who are likely to need your app.

The Social Hacking Process (Step-by-Step)

1. Identify Your Dream Customers' Influencers

Ask yourself: "Who are my ideal customers currently following online?"

2. Find Engaged Prospects

  • Visit these influencers' profiles
  • Check comments on their recent posts
  • Identify active commenters who are clearly engaged fans
  • These are your highest-quality prospects out of those 5+ billion social media users

3. Send the "Magic Question" via Direct Message

Dan's exact formula:

"Can I ask for your advice on something?

I'm creating some videos to help [identity of dream customer] when it comes to [desired result]. What's your biggest challenge?"

For example: "Can I ask for your advice on something? I'm creating some videos to help wedding photographers when it comes to filling your calendar. What's your biggest challenge?"

4. Respond With Helpful Advice

When they reply with their challenge, provide genuine value with a helpful tip.

5. Wait for the "Sales Window"

They'll typically ask what you do or how you help people - this is when you introduce your app.

Why This Works So Well

This approach works because:

  1. People love giving advice
  2. You remain positioned as an expert despite asking for input
  3. It doesn't feel "salesy" (unlike most outreach)
  4. It creates conversation about their goals and challenges
  5. They ask about your solution rather than you pushing it

The Numbers That Drive Results

For example, you can:

  • Send 60 DMs daily (takes 30 minutes) - each message takes just 33 seconds to send
  • Expect about 20 replies (1/3 response rate)
  • Convert to approximately 5 calls
  • Land 1 client per day at $1,000 each
  • Potential: $30,000 monthly revenue

Real Success Story

In the webinar, Dan shared the story of Menina, a dance expert who used this exact approach. Before implementing social hacking, she earned $3,000-$5,000 monthly from her physical dance studio. After adopting this strategy, she reached $80,000 in her best month and eventually hit $1 million in yearly revenue.

Making It Even Easier

Not interested in sending messages yourself? You can hire an "Instagram growth specialist" for about $200 monthly to implement this strategy for you.

Social hacking is all about quality connections rather than quantity. By focusing your time on people who already care about your topic, you can build your app business without the exhaustion of traditional social media marketing.